““Don’t limit your challenges – challenge your limits.”
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Athletic Army is a business for both profit and purpose.
Our mission is to design and develop fitness and wellbeing products.
Our vision is to support our community and contribute.
We encourage growth of mind and muscle.
We will design and manufacture high quality fitness clothing and athletic gym apparel and accessories.
We will grow our company, community and each other.
We will inspire a generation, cultivate and enable their dreams.
We will make a positive difference through collaboration.
We will change through challenge, and impact lives in our lifetime.
We believe that by sharing our passion and profits,
we can create platforms and purpose for future generations.
With mind and motivation we will unlabel negatives and relabel each other with positivity.
Not another Label. The world doesn’t need more clothing labels. In a saturated market we are defined by our mission and purpose. As a brand we want to simply create amazing innovative products, cultivate opportunities for our children and inspire each other beyond our potential.
Do you have the mindset to be a member of Core Unit?. We are building this army. We are assembling soldiers, warriors and fighters. Join a family with a shared purpose, fighting the same battles – an army.